Interaction Design Assignment Example | Topics and Well Written Essays - 1000 words

Communication Design - Assignment Example 9. No, framework should focus on specialized issues. Reaction Sheet for Gardener # 2 1. Indeed, I might want to have a decent framework set up help me in planting. 2. I might want the framework to be my best guide in cultivating. 3. Truly, obviously I can impart my encounters to my framework. 4. Indeed, the framework should reveal to me the correct opportunity to grow a particular time. 5. No, I might want framework to enlighten me concerning pesticide. 6. Truly, framework should give me climate update. 7. No, I will design next harvest myself. 8. I might want to have a few custom and some prebuilt reports from the framework. 9. No, framework should focus on specialized issues. Reaction Sheet for Gardener # 3 1. Indeed, I figure framework can help me in planting. 2. I might want the framework to be my best guide in cultivating. 3. Truly, I might want to include knowledge in my framework. 4. Truly, the framework should disclose to me the perfect opportunity to grow a particular time. 5. No, I might want framework to educate me concerning pesticide. 6. Indeed, framework should give me climate update. 7. No, I will design next harvest myself. 8. I might want to have a few custom and some prebuilt reports from the framework. 9. It is acceptable I framework can anticipate my arrangements. Reaction Sheet for Gardener # 4 1. Truly, I might want to have a decent framework set up help me in cultivating. 2. I might want the framework to be my best instructor in planting. 3. Indeed, obviously I can impart my encounters to my framework. 4. ... Archive Trail In request to unite the discoveries of poll and reaction of interviewees on different part of the framework, right now is an ideal opportunity to fuse some investigated based semantic substance into this report. There is a ton of material accessible in planting books composed by area specialists. Also, there are online gatherings, sites that can give some great knowledge into the practices that cultivators follow, and that can be used to upgrade the substance of the proposed Blossom Gardening System (BGS). The significance and utility of home planting is far more prominent than it is typically seen just like a leisure activity and inventive diversion. It can even be used for formative purposes. Ehui, John, Okike and Rockefeller (2004, p. 158) have called attention to a similar actuality, â€Å"The association of governments on the side of cultivating has been insignificant, and for the most part just the wellbeing and nourishment areas get included. Services of Agricul ture (MoAs) will in general rebate the real or likely significance of home planting as a formative methodology. † Home planting likewise upgrade the stylish feeling of the plant specialist and also can be useful in spanning the abyss among urban and provincial ways of life. Additionally, cultivating can realize the harmony and solace in close to home and public activity. (Zimmerer, p. 137) Blossom Gardening System (BGS) will be intended to expand the mastery of plant specialists of each level. It will give valuable tips and methods generally utilized by these nursery workers. This area is the most significant fragment of BGS as the majority of the plant specialists will love to have most recent updates in the field, as new plants getting in, new fixes and deceives, climate impact refreshes, garden arrangements for new season et cetera. The program can

Theories on Stages of Sleep

Speculations on Stages of Sleep Paul Stolt Jr In our course book it says that, â€Å"REM rest makes up the staying 20 percent of your rest time. It is articulated â€Å"rem† and represents fast eye development rest on the grounds that your eyes move quickly to and fro behind shut lids† (Plotnik Kouyoudmjian, 2014, p. 153). The cerebrum waves that are available in REM rest are beta waves, which is a similar kind that are available when an individual is alert. Likewise, during this stage, the body is alert, yet the muscles are deadened, therefore precluding development during this time. The REM rest stage is the one that the way toward having dreams happens in. As indicated by our content, an individual goes through the REM rest stage around five or six times each night. The interims in the middle of these stages are around 30 minutes to 90 minutes in length. A great many people are in the REM rest stage for about 30 minutes to forty-five minutes, before they enter the NREM, or Non REM, rest stage. An individual†™s pulse and circulatory strain are normally higher in REM, demonstrating a more alarm state in this phase than in the non REM stage. Innovative reasoning procedures are increasingly present during REM rest, presumably because of an absence of movement in the regions of the cerebrum that are answerable for basic reasoning. Understudies need REM stay in bed request to move the information that they have put away for the duration of the day in momentary memory, into long haul memory. This stage assists with advancing the encoding procedure, which is liable for the exchange. When the data is encoded during the REM stage, it gets simpler to review sometime in the not too distant future for tests and tests. There is a sign in the human body of the requirement for REM rest, in such a case that somebody has not invested enough energy in this stage the earlier night, the body will repay by investing additional time in REM the next night. The Alpha stage happens directly before individuals float off to rest. During this stage, individuals begin to feel drained and loose, regularly simply lying in bed with their eyes shut, and irregular musings, for example, exercises of the earlier day, or the plans that they may have the next day, present in their contemplations. As indicated by the course book, â€Å"Alpha waves have a low sufficiency and high recurrence, (8 to 12 cycles for each second)† (Plotnik Kouyoudmjian, 2014, p. 152). After the alpha stage, Non REM Sleep, or NREM for short, happens. This stage is the place a great many people burn through 80 percent of their time while resting. This kind of rest is partitioned into four phases, each stage being related with one of a kind cerebrum wave designs and organic reactions (Plotnik Kouyoudmjian, 2014). In the principal phase of Non REM rest, there is a progress that happens from being wide conscious and alarm, to floating off to rest. This stage normally endur es from around one to seven minutes in length. The content says that this stage is â€Å"marked by the nearness of theta waves, which are lower in abundancy and lower in recurrence (4 to 7 cycles for each second) than alpha waves† (Plotnik Kouyoudmjian, 2014, p. 152). Next, the individual goes during that time phase of rest. In the subsequent stage, there are quickly happening times of what scientists call rest shafts. In this stage, physiological procedures, for example, breathing, a person’s internal heat level, and their pulse gradually decline, and they become more diligently to wake up. This stage is the thing that most analysts characterize as an individual being snoozing. Next, after about 30 minutes to forty five minutes of nodding off, the individual enters stages three and four of Non REM rest. Delta waves are available in stage three, and these are characterized as â€Å"large, slow mind waves, which means they have extremely high sufficiency and exceptionally low frequency† (Plotnik Kouyoudmjian, 2014, p. 152). As the individual proceeds onward to arrange four in Non REM rest, they experience a huge increment within the sight of Delta waves. During this stage, natural procedures, for example, pulse, breathing, internal heat level, and the progression of blood to the mind are dra stically diminished, and the body secretes a substance called GH, or development hormone, which is liable for controlling the metabolic rate in the body, physical development in the body, and the advancement of the human cerebrum. After this stage, the individual goes back during that time and third phases of Non REM, and goes into the dreaming, or REM, phase of rest. The need of rest professionally creature can be clarified in two legitimate manners. The first is that the body fixes and reestablishes itself while it is resting. In one hypothesis, the human mind fixes and reestablishes itself while dozing. It has likewise been demonstrated that synthetics that are hurtful to our framework are flushed out during the dozing procedure. Some exploration has likewise recommended that the resistant framework is weakened due to lack of sleep (National Institute of Neurological Disorders and Stroke, 2013). The second way that it very well may be clarified is the Conservation hypothesis. This hypothesis proposes that the need to ration vitality around evening time for mankind advanced the requirement for rest. At the end of the day, since it was dull out, and there was minimal light to have the option to see, that time was better spent resting as opposed to moving about. Doubtlessly as an individual goes all through their lifetime, the requirement for rest is most prominent during the early years, and less as they get more seasoned. At the point when a newborn child is conceived, the normal time that they spend snoozing is around seventeen hours every day, with half of that time spent in REM rest. At that point, when they get somewhat more established, for example, roughly around four years of age, they rest around ten hours per day, with around 25 to 30 percent of that time spent in REM rest. Somewhat later, around the high school years, the measure of rest that is required is around 9 hours out of every night, with the pattern being later sleep times, and the young people getting up later during the day. Two or after three years, at around nineteen to twenty years old, the measure of rest required by the teenagers is around seven to eight hours of the night, with 20% of that time spent in REM. As a grown-up arrives at the brilliant years, the measure of rest required is six and a half hours out of every night, with around 20% being spent in REM rest. The content characterizes the circadian musicality as a â€Å"biological clock that is hereditarily modified to control physiological reactions inside a timeframe of twenty-four hours (Plotnik Kouyoudmjian, 2014, p. 150). The circadian clock is hereditarily set for around 24 hours 18 minutes. The clock is reset by the retinal cells, which act like sensors that let in daylight, and impart signs to the mind, resetting it by eighteen minutes every day. In any case, there are many issues related with the circadian clock by people who work 12 PM moves or need to fly much of the time for their activity, in this way getting a condition known as stream slack. To begin with, let’s talk about people that work the 12 PM move. These people conflict with the characteristic impulse of their circadian timekeepers, bringing about diminished execution of their intellectual and engine aptitudes. Additionally, individuals who change moves a great deal, for example, working swing shift, cause a ton of physical worry in their bodies and mental worry in their brains. Also, individuals with fly slack regularly experience issues with feeling tired constantly, trouble in having the option to focus on a specific undertaking, and diminished capacity in their capacity to utilize consistent reasoning, thinking, or recollecting. It takes individuals with stream slack about a day out of each hour of distinction between time zones to recuperate. Be that as it may, there is trust. Charles Czeisler built up another treatment called light treatment in 1994. This treatment utilizes fake light to battle weakness in the two individuals who work the 12 PM move, and those with stream slack. Next I might want to discuss the impacts that lack of sleep has on people. Individuals with lack of sleep risk having hindered safe frameworks, with the potential for expanded contaminations and ailments. They additionally experience expanded feelings of anxiety, raised circulatory strain, and an expanded develop of plaque in the supply routes, with an extreme potential for coronary episode or stroke. Different issues they experience incorporate the danger of heftiness and diabetes, trouble in perceiving words, and doing customary math issues. They are increasingly vulnerable to expanded peevishness, and expanded trouble in settling on sensible and balanced choices. Terms and Concepts Perceptual Threshold - The perceptual edge is the littlest thing that can be seen, or perceived, by the human detects. Sensation A sensation is a moderately aimless snippet of data, that outcomes when the mind forms electrical signs that originate from the sense organs. Boost An improvement is any difference in vitality in the earth, for example, light waves, sound waves, mechanical weight, or synthetic concoctions. Structuralists are therapists who accepted that we include a large number of sensations to shape an observation. Gestalt Psychologists Gestalt analysts are clinicians that accept that our cerebrums observe general principles that determine how singular components are to be sorted out into an important example, or discernment. Profundity Perception Depth Perception is the capacity of the eye and mind to include a third measurement called profundity to every single visual discernment, despite the fact that the pictures being anticipated may just be two dimensional in nature. Cognizance Consciousness portrays various degrees of attention to one’s musings and emotions. Natural Clock The organic clock is an inner planning gadget that is hereditarily set to control different physiological reactions for various timeframes. Phases of Sleep Stages of rest allude to the particular changes in the electrical action of the cerebrum, and going with physiological reactions to the body that occu

Politics short answers Essay Example | Topics and Well Written Essays - 250 words

Governmental issues short answers - Essay Example The Afghan government looked to reassert its position. The subsequent level is like the first since it expresses the gatherings in question. The gatherings included were the Taliban and the American powers. The Taliban is an Islamic fanatic outfit that sustained dread. The American powers were the powers to pound the radical outfit. The third level is the framework. There are two frameworks in this contention. The primary framework is the Taliban framework. This is a radical framework that works dependent on strict qualities. The fanatic accept that their assaults are holy thus; they are not limited by virtues. The American powers appear as specialists of vote based system. They are out to convey Afghanistan from the subjugation of a fear based oppressor outfit. An ethnic gathering is a network that have a similar religion, language or culture while a country is a huge network that contain individuals of differing racial foundation, language and culture. Countries are perceived universally while ethnic gatherings are constituents of countries. The assorted individuals coordinate to frame a state, in spite of the fact that the social and ethnic contrasts may influence a nation altogether. A security quandary is where a country is hesitant to attempt certain activity since they are mindful of the results. This outcome in a time of uncertainty where the potential results are assessed

The Age Of Imperialism - Free Essay Example

The age of Imperialism was between the period of 1850 up until 1910. Imperialism in a simple definition is when a country wants to spread their political, social, or economic dominance using force from a military or through diplomacy. Imperialism is so important especially during that time because it added wealth and power to countries that wanted to grow their empires. The nations Eastern and Western knew that with a strong military power that they could take over the work, which was the goal at the time. Many of the weak and unprotected countries lost their land and independence during this time period. Many aspects went into the start of Imperialism during this time the industrial revolution was taking place and all nations were in a race to have the most efficient technology. Bigger nations also felt as though the religions that they practiced should be the religion of the world, so that was a major drive for nations to spread. Charles Darwin also played a huge role in Imperialism; He created a social theory titled Social Darwinism which applies to human society. Social Darwinism is explaining natural selection and evolution Survival of the fittest. All of the leaders with power knew that there was unclaimed land and Imperialism was able to show who wanted it bad enough. One huge example of Imperialism in history is during the time period of the 1800s with the country of Great Britain. Britain knew that they were much larger than any other Western nation because they had colonies in both Asia and Africa. Dababhai Naoroji was elected to be a member of the British Parliament in 1892 and wanted to improve the laws in India using Britain rules. Naoroji wrote, The Benefits of British Rule in 1871. It explains and goes into details about the positive effects and tireless workings of the British rule, it also zoned in on the political and economic effects of British Imperialism. Naoroji feels that British rule is Morally, a great blessing and also speaks of peace and order. Sakar ki Churi is used to describe the British system by natives, this statement means knife of sugar. In my opinion, the author of this sourcebook felt that British Imperialism was necessary for India because of its harsh laws on women and its low focus on education. The knife of sugar statement can mean that even though it seems like a sweet idea to fix Indias government, the reality that there is still a knife or government could be painful. Unlike Naoroji who somewhat agreed with Imperialism, there is John A. Hobson who was an English economist and huge critic of the idea of Imperialism. Hobson began to explain Imperialism as larger nations like Great Britain were feeding on other weak countries so that they could eventually take over the world. Hobson also explained how Nationalism played a huge role in why major countries with power wanted to take over. Nationalism is when a group of people or a nation thinks they are the best and above others. British nationalism is the main cause of the spread of Great Britain because they forcefully began to push their ways and beliefs on other colonies. A great example of Great Britains Imperialism is what they did in parts of Africa. Britain was able to bring in Opium and other goods forcefully because they had the waterways and land ways to do so. When you take the back knowledge of what Great Britain has done to gain territory you can understand what Hobson meant by true British nationalism. Mary Kingsley was a self-taught historian who began to travel in Africa at the age of 29. Before her travels, she did not leave the house much and spent most of her time reading books and traveling and exploring other places. She had so much love for Africa that she wrote two books of her own, Travels in West Africa and West African Studies. Since Kingsley had so much free time on her hands she really got involved with the African culture and took the time to learn how important it was. Once, Kingsley, she saw how Europeans were taking over these smaller countries and began to change things it was clear to see how she would disagree with imperialism. And unlike the racist idea that other whites had on Africans at the time Kingsley took the side of the Africans. Kingsley showed sympathy for the Africans up until her dying day where she was cremated at sea. In my opinion, it is unclear what Edgar Canisius idea on imperialism was. Canisius was from America and worked for the Congo Free State, then he later worked for a monopoly concessionary company. We wanted to tell everyone about how horrible the CFS was treating people. He knew that having things like all white hospitals was wrong and did not agree with King Leopolds views, however when it comes to the views on imperialism it was unstated how he felt. Albert Beveridge was a senator in the American state of Indiana. He was a historian and agreed with imperialism. He was able to balance the opposing objectives of imperialism and nationalism without focusing on the negative goals. This new idea was called American Imperialism and in it would end with Anglo- American prevalence. Beveridges prosperity shows that it is workable for rhetors to adjust to changes in the expository circumstance without surrendering their own feelings. He wanted Theodore Roosevelt, the president at the time, to expand America to the smaller islands like Cuba, the Philippines, and Puerto Rico. Beveridge thought this would be a good idea since America had already won the Spanish-American war. Beveridge wrote a book called Defense of Imperialism, which goes into to detail about how Americans were favored by God and were made to rule over other countries. This idea also ties into the idea of Nationalism. He tried to make a point of saying that the smaller countries were not ready to govern themselves and that they needed the united states to be successful. Rudyard Kipling was a British writer and creator who won the Nobel Prize in 1907 for Literature. Destined to an English family in Bombay, India, that was a British state at the time. kipling was taught in England, filled in as a writer, and voyaged broadly in the European provinces of Asia and Africa. His most famous work The Jungle Book and Kim were regularly centered around the complicated effects of the government and imperialism. He later wrote a famous poem that showed his support for American Imperialism. Kipling viewed Westerners as a better people whose obligation it was than colonize and acculturate the lesser people groups of the world. Kipling also believed that the load of white Americans and Europeans having to spread their own culture and religion was a burden and a challenge. This idea of imperialism is the complete opposite of those like Mary Kingsley.

Does Cosmetic Surgery Always Have A Positive Outcome

Does cosmetic surgery always have a positive outcome? Cosmetic surgery has become such a worldwide trend. Most often, those who are seeking to alter their appearance believe they will feel better about themselves if they change the one thing they don’t like about their appearance. More often than not, it’s not just one thing people would like to change about themselves, there is many parts of their body they wish were thinner, more toned, refined, etc. After cosmetic surgery, I don’t think everyone who has something done is happy with the outcome. Even those who are happy might only be feeling instant gratification from the drastic change which occurred and might feel the need to have more procedures done. A large part of today’s society is very impressionable. With the media and social media at every corner, from supermarket shelves to your very own phone, the media has a way of influencing how we live our daily lives. Amongst everyone teenagers I think are most influenced by others when they make choices, â€Å"things such as not being part of the popular crowd, changes in financial situation and divorce can negatively affect a teenager’s self esteem.† and â€Å"[t]herefore, it is important to determine whether or not these patients are requesting surgery to satisfy their own interest or to meet the expectations of someone else, for example a parent or boyfriend† ( Singh Kuldeep, n.pag.). Another group which is easily influences is young women, â€Å"aged 19-29† (Kuldeep, n.pag.).Show MoreRelatedCosmetic Surgery : An Accidental Of Popularity1422 Words   |  6 Pagesfeatures a person may have in life. Mainly because being attractive can help with a lmost anything. People look more highly at you and even respect you more than a person who isn’t attractive. One of the main emphases on a person’s attractiveness is their face. â€Å"Facial attractiveness provides honest cues to health and mate value† (Barber, 1994). This is a major reason as to why many are turning to cosmetic surgery for assistance with their appearance. In the recent decades, cosmetic surgery has seen an explosionRead MoreThe Risks Of Psychiatric Screening1587 Words   |  7 Pagessome easy steps. They believe that the outcome of a surgery is dependent on a patient’s satisfaction and that a patient could avoid the risks by consulting their surgeons before the surgery. In order to decrease the risks, these psychologists suggest the patients to discuss the â€Å"risks, benefits, limitations and expected results for each procedure undertaken† with their surgeons (Ericksen and Billick para. 11). To be clear, in order to have a suc cessful surgery, the patients should know what they areRead MoreWhy Plastic Surgery Has Many Different Views On The Influences Of An Individual1537 Words   |  7 PagesPlastic surgery has many different views on the influences of an individual. The first view is the factors of how many individuals decided on having plastic surgery because the influences of the media or opinions of other people, which portrays the idea of self-image. But researchers believe that surgery doesn’t help to achieve this goal. Self-esteem is a major factor of why many women and men receive surgery. However the second view favors that before a person makes the major decides of havingRead MoreThe Pros and Cons of Plastic Surgery Essay723 Words   |  3 Pagespeople to undergo plastic surgery. According to the American Society of Plastic Surgeons, plastic surgery was first used in India as early as 800 B.C. Not only does it enhance self-image but also self concept. Reconstructive ways has also bee n done nearly more to children than adults. Plastic surgerys categorized as either cosmetic or reconstructive surgery depending on the situation and image you want to portray but they both have their pros and cons. Cosmetic surgerys done mainly toRead MoreWhat Are Plastic Surgery?1676 Words   |  7 PagesWhen you hear the term â€Å"Plastic Surgery†, what comes to mind? For me, I think of a Barbie doll. An unrealistic image of the body, but still known to be the perfect doll. I think of the horror stories of botched surgeries. I think of insecurities and people attempting to correct their bodies. I also think of a different nose, Botox, injections, incisions, and scars. However, there are two different types of plastic surgery. There is cosmetic surgery, which is the term that people mostly associateRead MoreEffects Of Plastic Surgery On Today Society1483 Words   |  6 PagesPlastic surgery has been around for decade, but now it making a real impact on today society. Many experts believe that it’s the influence of the media or the influence of people around us, which portrays the idea of self-image. There are many views of where plastic surgery makes a big impact like adolescent to middle age years and the media. Self-esteem is major factor of why many women and men receive surgery, however some experts say that this procedure doesn’t boosts confidence, while othersRead MorePlastic Surgery And Its Effects On Society1363 Words   |  6 PagesAs of recent plastic surgery has become extremely popular, so popular to the point that it has gotten out of control. Although it has been around for many years, the high standards of beauty in today’s society has recently led both women and men to resolve their so-called imperfections with plastic surgery, making plastic surgery the new norm. Sadly, in this day and age all you see when turning on the TV, flipping through a magazine, or simply going on social media, is models creating an ideal imageRead MoreReality Television Program1229 Words   |  5 Pagestelevision somewhere else, they will possibly find a reality show somewhere. Reality television shows have been on television for num erous years and are changing. Although reality television is wildly entertaining and popular, many young teens and adults look up to their favorite reality show actors and their lavish lifestyles and overdramatic antics. People who watch reality television regularly have different expectations and views on how the world actually works and feel differently about themselvesRead MoreAnalysis Of The Book The Uglies 1317 Words   |  6 Pagesapocalyptic world revolving around the perfectiveness of the human body and ones outward appearance. With all children receiving an extreme makeover surgery at age 16, the world is reconstructed to make every one â€Å"pretty†. Although this book was written in 2005, Scott Westerfield made this new world not too far from achievable today. With over 11 million cosmetic surgery procedures in 2013, the demand for perfection is on the rise. Society has a manipulated mindset as to what people should look like and howRead MoreCosmetic Surgery And Its Effects On People And Their Lives2046 Words   |  9 PagesTHE DEVIL IN COSMETIC SURGERY Nowadays, the physical beauty has been considered like a scale to evaluate and measure people, especially women. Everyone wants to have a perfect body as well as a beautiful face to attract the others. Some people try to get their beauty through makeup, exercise or diet, but some try to fix their appearance by the intervention of cosmetic surgeons. Thus, cosmetic surgery somehow has become the most popular procedure for people to improve their beauty. There is no doubt

how globalization and environmental sustainability...

GLOBALIZATION AND ENVIRONMENTAL SUSTAINABILITY CHAPTER 9 Chapter 9 Globalization and environmental sustainability Economic globalization has multiple implications for environmental sustainability. The interactions are so numerous and so complex that it would be simplistic to affirm that the two are in conflict. Indeed, there are neither theoretical reasons nor adequate or conclusive empirical evidence to show that the relationship between globalization and environmental sustainability is unidirectional or unidimensional (ECLAC/UNEP, 2001). One thing that is unquestionable, as the scientific evidence makes clear, is that the growing and cumulative scale of human activities has produced environmental effects of a global†¦show more content†¦The environmental consequences are generally longer-term, with dynamic, cumulative characteristics that are difficult to measure because they are associated in some cases with qualitative parameters. Furthermore, many of these implications are not necessarily reflected in markets. Some examples of such implications are cross-border pollution, effects on global goods, effects on landscape and the loss of scenic beauty, the extinction of species and the loss of biodiversity (ECLAC/UNEP, 2001). Direct environmental effects are generated by the use of new technologies for agriculture industry and energy, by the exploitation of hitherto untapped renewable and non-renewable natural resources, by the creation and dispersion of new biological forms and by the release of new substances into the environment. Indirect environmental effects are generated by the social, economic, political and demographic adjustments driven by the wave of new technology, which has resulted in changes in prices and demand, the social organization of work, production systems, employment, the international division of labour, services and the location and nature of human activities and settlements. Environmental implications associated with a general redefinition of comparative advantages are difficult to anticipate, given the possibility that new and unsuspected advantages may arise and the likelihood that the factors thatShow MoreRelatedExternal Trends1214 Words   |  5 PagesDecision Making For Hotel amp; Restaurant Managers Define the term environment in this context. We say that strategic managers within organisations must consider environmental influences before arriving at business decisions; discuss what these environmental forces are and how they would impact on the decisions made by strategic management on the future viability of the business. As well as this, do a brief analysis of the 5 forces driving competition in the hospitality industry using PortersRead MoreHuman Resource Management And Corporate Social Responsibility Essay1167 Words   |  5 PagesIntroduction The Human Resource Management and Corporate Social Responsibility are two news that are accepted and believed as highly important to company strategies. To be in competitive businesses needs to increase productivity by finding new systems. Furthermore, HRM is a crucial tool for any business, and as well as CSR, which is becoming an important too. The growth of CSR is the result of changes in the developed world’s greater concerns for environmental deforestation, discriminatory workingRead More Globalization and Sustainable Development Essay1981 Words   |  8 Pagesguarantee a sustainable future. Authors attest societies and businesses’ inability to account for ecological and environmental limits when dealing with economic growth, examples of this are some of the traditional business metrics used by most global companies, and nations’ measure of wealth (GDP); both sides heavily resting on economic factors, fail to account for societal and environmental concerns (Byrnea Gloverb, 2002). Other researchers point at the intensive use of resources, especially by globalRead MoreDirect Study 5 Essay1590 Words   |  7 Pagesrisk events? Give some examples and explain how they affect international business. 5. What means can managers use to assess political risk? What do you think is there lative effectiveness of these different methods? At the time you are reading this,what countries or areas do you feel have political risk sufficient to discourage you from doing business there? 6. Can political risk be â€Å"managed†? If so, what methods can be used to manage such risk, and how effective are they? Discuss the lengths toRead MoreMultinational Corporations, Their Challenges and Successes1550 Words   |  7 Pagesexplanation of globalization, the primary challenges of multinational management, and discuss two separate case studies and their challenges and successes. Increasing globalization Global expansion has developed a tactical imperative for nearly all large organizations and MNC managers have a great deal on their hands in developing, monitoring and changing these strategies. Becoming international is an important factor in assisting organizations in becoming globally competitive. Globalization has becomeRead MoreThe Problem Of Supply Chain Management Research1448 Words   |  6 PagesThis paper addresses an issue within supply chain management research that has not been given much attention, and thereby attempts to bring focus to modern slavery within organizations with international supply chains. It calls for new theory development towards the detection and elimination of slavery within global supply chain, as well as the development of new tools and indicators that can be used to detect slavery within supply chains. After detecting slavery within a supply chain, complete withdrawalRead MoreSugar Bowl Case Study Memo3359 Words   |  14 PagesProfessional D iploma in Strategic Management Leadership Managing Corporate Responsibility in Wider Business Environment Table of Contents INTRODUCTION .................................................................................................................... 2 Page | 1 PART 01: .................................................................................................................................. 3 LO 1.1: Briefly explain how the globalization has an impact on a nationalRead MoreBackground of Csr5929 Words   |  24 PagesShort History â€Å"We believe that the leading global companies of 2020 will be those that provide goods and services and reach new customers in ways that address the world’s major challenges—including poverty, climate change, resource depletion, globalization, and demographic shifts.† Niall Fitzgerald, former ceo Chairman, Unilever Debates over the concept of csr span from the 1930s to the 21st century. 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Samsung will need to continue to gain profit while simultaneously maintaining sustainability and innovation through the proper management of: planning, leading, organizing, controlling, and innovation. What Analyst says? Despite Apple announcement of a blowout first quarter for its financial statements, an analyst from the reputable Jefferies Co. thinks

Bentley Motors free essay sample

What is international market segmentation? What challenges does it pose to Bentley?International market segmentation is a marketing strategy which includes a wide target market. If we start a business, market segmentation is very important. If our company is international company, we need to understand about the international market segmentation. According to customers need and want, location, culture and religion, we must target market. It is international market segmentation. International market segmentation consists four factors; (1) Geographic location ,(2) Economic factor (3) Political and legal factors and (4) Cultural factors. The traditional markets of Bentley Motors are the United States, the United Kingdom and Europe. However, sales in its traditional markets slumped in 2008 due to the global financial crisis. Some orders for its cars were cancelled immediately and sales dropped by 24% that year compared to 2009. This forces Bentley started to search for new markets to increase sales. Bentley use different kinds of market segmentation to segment their international market. We will write a custom essay sample on Bentley Motors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bentley realized that the use of the more traditional market segmentation variables such as age, gender, education, and level of economic development does not seem to reflect the real aspect of market behavior. Especially the burgeoning purchasing power of the well-to-do in the big emerging markets such as Brazil, Russia, India and China. The result of search was market segmentation based on new economic factors like number of sales in that market.Q.2 Using the full spectrum of segmentation variables, describe how Bentley segments and targets the international luxury car market.The full spectrum of segmentation variables are lifestyle, emotion association, educated and etc. It targeted high-income groups who want to buy into the symbolism and history of the Bentley brand. It targeted again groups in the emerging economies who are typically older or retired males, highly educated and high earners. In comparison, Bentleys target consumers in emerging markets are often the young, less educated, entrepreneurs who share a number of important commonalities. They have a strong appetite for Western-branded luxury goods. Recognizing the differences and the opportunity to be had from differentiating its targeting efforts. And its also target the traditional market with its original value proposition of luxury, performance, and exclusivity.Q. 3 Has Bentley differentiated and positioned its brand effectively? Explain.Bentley has differentiate and positioned its brand effectively. High-touch differentiation and positioning program tailored to the carefully defined well-to-do groups in each of its markets. Bentley offers an exclusive collection of limited non-motoring products produced under license from its equality exclusive partners. For example, Zai a Swiss maker of luxury ski equipment known for its craft and exclusivity. Bentley offer him equipment for the Bentley Styling Studio in England. And then they made the golf events, these events bring together golfers from different contents with an common interest. China has now replaced the United States as Bentleys largest market. In Russia, Bentleys sales increased by 45% in 2011.Q.4 Given the economic downturn in developed economies and the slowdown in emerging economies such as China, will Bentley continue to grow? Why or Why not?Bentley will continue growth among economic market. Because Bentley brand around the international is developing and crafting one of the world a most desirable products. Bentley has succeeded differentiating its position in the global luxury car market through a market-driven strategy based on responsive cross-market segmentation. The use of the more traditional market segmentation variables such age, gender, education, and level of economic development doesnt seem to reflect the real aspect of market behavior, especially the burgeoning purchasing power of the well to do in the big emerging market as like Brazil, Russia, India and China. Bentley still going to improve especially in the existing emerging economies as well as those in the making , such as Vietnam, Cambodia , Kazakhstan, and the Philippines, where the nouveaurich have just started to appreciated the quintessentially British tradition and heritage that is embroidered in Bentley. Therefore, reinforce relationship with valuable customers is the most important point for business to moving forward with success.Q.5 What recommendations would you make to help ensure Bentleys future growth?First, Bentley need to change their strategy for the new market. In the current market they use market penetration and product development. In the new market, they use market development and diversification. Especially, entrepreneurs like the China market, they have to integrate their cars to performance and technological aspects Bluetooth, Wi-Fi connections, touch screen system to attract the China customers. They can that way to attract not only the China customers but also Asia customers. Next Product development should be good too. Bentley could do localization, make a little modification on appearance and styles for cars in different markets. Localize the maintenance service, keep the brand through different channels. That is the recommendations to help ensure Bentleys future growth.

The Difference Essay Research Paper The DifferenceBush free essay sample

The Difference Essay, Research Paper The Difference Bush or Gore? Will it be the frailty president or the governor of Texas to make full the presidential term? Even after election twenty-four hours, this is still a really questionable subject. Because of the peoples # 8217 ; split positions, it seems the state has divided itself: half for Gore, half for Bush. Their positions differ on issues such as revenue enhancements, societal security, and gun control. First, George W. Bush believes that federal income revenue enhancements are excessively high and that a revenue enhancement cut for all Americans is the best manner to accomplish financial duty in authorities. Besides, he believes that money paid to the authorities is that of the people, and should be returned to them alternatively of blowing it on societal disbursement plans. Contrary to this, Al Gore has a different position on revenue enhancements. Gore supports raising revenue enhancements for authorities disbursement on plans designed to pacify particular involvement. We will write a custom essay sample on The Difference Essay Research Paper The DifferenceBush or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He besides believes that authorities demands to come foremost, non hard-working households. Second, the other seeable difference is evident in their positions on societal security. Bush favors a signifier of the system that allows seting financess into private investings to protect it for retirement. The governor believes in the single # 8217 ; s ability to do his ain retirement determinations. However, Gore is unmindful to the defects of the P resent system. He vows to maintain societal security the same and supports higher income revenue enhancement for system support. In add-on, Gore believes that people should non be given the ability to program for retirement without authorities intercession. Third, another difference between the current frailty president and the governor of Texas trades with gun control. Bush believes in implementing Torahs designed to maintain pieces out of the custodies of felons ; and wants ferocious prosecution of those who commit a offense with a piece. Bush believes that fiddling with the constitutional right for carriers of pieces will merely set the condemnable component at an advantage, because felons don # 8217 ; t normally obey gun Torahs. Contrary to this, Gore believes that guns in the custodies of jurisprudence esteeming people pose a menace to society. The Justice Department has systematically ignored enforcement of gun Torahs and has refused to prosecute many instances where a gun offense has fallen within federal legal power. Bush or Gore? The inquiry remains. During the presidential argument a twosome of months before the general election, their differences became public in a few critical positions: revenue enhancements, societal security, and gun control. A line seems to split our state ; a line that says, # 8220 ; Gore electors to the right, Bush electors to the left. # 8221 ; Currently, it is non evident which side is heavier.

Pestle Company analysis Essay Example

Pestle Company analysis Essay Example Pestle Company analysis Essay Pestle Company analysis Essay Gelling in the sass. Founder Yang Way Kiang took over the then lens-grinding shop at 14 years old when his father died. The eldest child of the family took care of the shop and family while coping with his studies. During the sass, the booming of shopping centers has boasted the number of aware stores creating high demand on lens grindings. This led to the opening of second outlet in Satang Mall and never looks back since. Today, Nanning Optical Group has staff strength of more than 80 and a turnover of 10 million. Nag, 2007) External Analysis This section uses Porter Five Forces to identify the attractiveness of optical industry in Singapore. Monsoons, 2011) Threats of Entry Nanning Optical Group being pioneer has accumulated vast experience curve in the industry. Being a well known local brand has certain economies of scales in terms of accessibility to supply, distribution channels and brand awareness. Expected retaliation is expected notably from few main players like Spectacle H ut and Capitol Optical in a form of price cuts. Government Action is consistently through aids and subsidies. Differentiation of products are low as less variation. Threat of substitutes Eye laser or Alias is a threat outside this industry. Extra-industry effects are people are not willing to take surgery risk even through the risk is low. However, Alias has becoming affordable options over the past few years in terms of price and performance ratio. (Nag, 2008) Power of Buyers In Singapore context, buyers are also the ultimate consumers in the optical industry. The bargaining power of these concentrated buyers puts businesses under pressure, because buyers have low switching cost as they shop around due to low fermentation of frames and lens. Most businesses source their supplies of frames and lens from conventional suppliers like Carl Seize Lens or Paris Miss frames, these increase suppliers bargaining powers. Unless businesses perform backward vertical integration which will be discuss in details further in Strategic Options section. Power Concentrated suppliers translated to taking only mass orders to achieve economies of scales which impact smaller businesses like Nanning Optical, which have to pay higher cost for smaller orders. Unless smaller businesses have some form of awkward vertical integration to sustain low cost and differential products, but it comes with initial high switching cost. Started off as lens grinder, Nanning Optical is able to close up to the buyers by eliminating middleman for processing of lens prescription, reducing cost, time and enhance service experience. This is a form of forward vertical integration which reduces supplier competition threat. Competitive Rivalry The competitive balance is less rivalries with few dominant players like Spectacle Hut and Capital Optical, as well as smaller outskirt shops. Progressive industry growth ate is mainly on dominant players in terms of more outlets in Malaysia and China. Being mostly brick and mortar means high fixed cost. Various options include increase order capacity and scales of economies by opening more outlets. As well as reduce distribution and inventory cost using information technology. Main players in the industry have high exit barriers due to heavy initial investment on outlets and support infrastructure like distribution and warehousing software. Lastly, optical industry has low differentiation as competitors have identical brands of products. One needs to fight in terms of price, after sales service and brand awareness to reduce competitive rivalry. This section uses PESTLE framework to explain following environmental influences on businesses. Monsoons, 2011) Political and Economic Singapore which Nanning Optical is based creates an excellent environment for small businesses and startups. Singapore government has always encouraged the growth of small businesses in terms of grants and subsidies for Seems. For example, government subsidies Seems up to 40% of the upgrading IT infrastructure cost. The Singapore Government hopes that such initiatives will keep local Seems raised their productivity and innovative which will sustain and improve their position in the competitive market. Lord, 2012) Seems constitute 92% of all firms, employ 51% of the workforce and account for 34% of GAP. (Escaper, 2012) They will in turn provide quality employments and raising skills of employees through effective use of technology. These initiatives are revised according to the economic conditions, and more support from government during worse times. At regional level, Singapore overspent representative have regularly visit emerging countries lik e China and the Ouzos Tech Park in China, consist of high tech manufacturing facilities with built in residential and recreational facilities. This is a Joint development between Singapore and China. (Composer, 2012) Back at home, Singapore resembles a warming welcome environment for startups of local companies in the form of political stability. Leadership in Singapore does not change every two years. Reigning government is able to plan in a long term basis, this place the country into an advantageous mode, revived the current environment has gain solid grounds in terms of strong and sustainable economic growth, established infrastructures which is well linked to the rest of the world. Taxes are key considerations for setting up business. Singapore key advantages are being low effective personal and corporate tax rates. Personal income has a tier system that starts from nothing and cap at 20% for income above $320 000. Effective corporate tax rate for Singapore private limited companies for profits up to $300 000 is below 9% and caps at 17% above $300 000. Dividends for shareholders re tax free. Singapore has one of the lowest SST rates at 7%. (Team, 2012) Social Singapore Government has adapted a social security system of low tax rate but heavily subsidies public health care and housings finance in equal measure by employees and employers alike. The government has being actively administered necessary measures to ensure every child born here are vaccine against chronic diseases, a ready pool of funds in citizen savings with heavily subsidies aid from government for the use of hospitals, elderly homes, childcare, education and other accessible resource during different aspect of life. (Singapore Budget 2012, 2012) The above measures affect the well-being and health of the people, and are closely related to the social aspect of Singapore. There are numerous countries with inadequate social system in place which indirectly translate into increase of crime rates and unrest. For example, the current anti-Muslim movie made in the United States Innocence of Muslims has sparked protests and riots all over the world. Singapore, being a country of really strong emphasis on respecting various cultures ND religions, the nation is instantly aware that violence is never a response to prejudice, which the latter should not happen at the first place. Above mention social aspects of Singapore not only is a favorable place for local companies, it is also a magnet for foreign direct investments. Technology Singapore is in the midst of rolling out island wide fiber speed internet connectivity. Main local Telecoms are also implementing G mobile telecommunications. People can keep in touch of internet and communications even faster before no matter where they are. Businesses operations and deals are as if running virtually rounds the clock even if the brick and mortar offices are close. Neo, 2012) Rising in technology aids in developing more advance business applications at a cheaper cost in implementation, for example, warehousing and account software designed in a modular manner, which can be easily tailored to different business environment. Due to high speed internet transmission, small local companies can host their data and application with providers instead of purchasing the whole suite of software, which at times is understandi ng. (SUM, 2012)

Analysis of Strategic Alliances or Value Opportunities Part II Assignment

Analysis of Strategic Alliances or Value Opportunities Part II - Assignment Example Out of the rush to complete the process, we quickly went into a merger with the company, only to realize later that the company was involved in a huge debt that we had to incur. This made it impossible for us to experience any growth and profitability from the alliance turned merger. I therefore share the position that alliance leads to profitability but it ought to be a strategic one (Kaplan, Norton & Rugelsjoen, 2010). Â  Indeed it will be no act of over elaboration for me to say that your post is one of the most insightful I have ever read. This is because of the way you approach the subject of business strategic planning from a holistic perspective. In fact I perfectly agree with you on the point that most modern day business executives have only looked at business strategies from a myopic perspective where they fail to appreciate the place and importance of overall success. Instead, they tend to be content with reaching their quota and meeting service levels. Meanwhile, as the global business climate becomes highly competitive, it is important that businesses factor in the core issues of competitive growth rather than individual growth. To do this, it is important for businesses to take advantage of the concept of strategic alliance in finding as many global benchmarks with whom they can form alliances with and partner for growth (Grayson,

The Color Purple Essay Example | Topics and Well Written Essays - 1000 words

The Color Purple - Essay Example The story revolves round the protagonist Celie, a fourteen years old black girl, who is victim of the sexual assaults of her stepfather. The stepfather, not only rapes her continuously, but also impregnates her twice illegitimately. Celie is also rebuked and tortured by the obnoxious Alphonso, who does never have mercy towards the innocent little girl. Since she is unable to resist to the cruel and atrocious behavior of her stepfather, she writes letters to God out of the feelings of sheer disappointment and despair. Hence, she maintains unabated belief in the existence of the Supreme Being, Who would remove all her miseries one day. Thus, the elements of Christian religious belief sway throughout the book that consists of letters to God carrying prayers for the protagonist’s safety from the cruelties society committed on the weak stratum. She also looks nagging in her letter on the sad demise of her mother, which has deprived her of the affection and protection of a shelterin g tree in the person of the mother. She also makes complains through her writing to the Lord regarding the loss of her daughter and then son, both of which are snatched away from her lap as soon as she gives birth to them. Since the children are the product of her illicit relationship or rape by her stepfather, who gets the infant children lost in order to conceal his heinous crime he has been committing against her innocent stepdaughter. The little girl’s mourning and cries fill the hearts of the readers with gloominess. The author, in a highly moving though morbid way narrates the torture and battering Alphonso inflicted upon Celie. However, Celie’s unabated belief in the Lord does not waver altogether. On the contrary, her faith observes tremendous boost while her addressing the Lord through her innocent writing. help. Her letters further make complains from the Lord on getting married to the immodest and dissipated Mr.___. Although Mr. ___ had asked for the hand of Celie’s younger sister Nettie, yet Alphonso preferred to hand over comparatively â€Å"the ugly† Celie to the sweet and charming Nettie. Since she is unable to get rescued from the cruelties of Alphonso and then Mr. ___, her belief about God as a white male strengthens. Consequently, she starts believing that the deity belonging to male stratum as well as white racial group would not protect an ordinary, poor and helpless black girl at any cost. Thus, sense of alienation appears in the mind of the black girl. The elements of racial discrimination are also evident in the letters Celie writes to God, which are actually the reflection of the sentiments of

Food Technology Essay Example for Free

Food Technology Essay Let’s remember 1The key stages of the technology process are designing, producing and evaluating. 2A design situation is a scenario, situation or context. It sets the scene for a designer. A design brief is a statement that presents a task or problem to be solved as it relates to the design situation. 3It is important to analyse the design brief to ensure that the designer understands what is required of them and so that they can develop a criteria for success. 4It is essential to know the criteria for success before undertaking a design process so that a designer can refer back to these criteria during the design process and ensure that they are on track and making correct decisions. It is essential to know the constraints before undertaking a design project so that a designer stays within the boundaries of the project, particularly in terms of cost and schedule. 5Some methods of research and investigation that designers use may include: inspiration boards, interviews, the Internet, surveys, experiments, observations, textbooks, encyclopaedias, magazines and TV programs. 6Primary sources of information are original documents. Some examples of primary sources are interview responses, survey responses, observations or original documents. Secondary sources of information are collected from existing documents and might include textbooks, magazines, TV programs and Internet searches. 7Designers sometimes produce simple sketches of their ideas to ensure that they remember all of the details that they generated during the research and exploration stages. Their diagrams might be accompanied by labels that list materials, colours, size and other details. 8Designers will usually come up with more than one option for the design solution to ensure that the most creative and innovative solution possible is found, rather than just the first and most obvious idea. 9The best design option is selected by evaluating each idea against the original brief, the criteria for success and any constraints. 10Evaluation is an important part of the technology process as it helps the designer to make decisions about the design and the development of the solution. Evaluation also helps the designer to judge the success of the final result. 11Food designers may evaluate their food product solutions by performing a sensory evaluation with a panel of taste-testers. 1. 2 Factors influencing design Case study: Red Lantern 1The two factors that Mark Jensen of Red Lantern considers important when judging the success of a restaurant are limiting the restaurant’s impact on the environment and using organic and ethically sound produce. 2Some of the produce chosen for the menu at Red Lantern includes organic vegetables and herbs, line-caught fish, organic and free-range poultry, free-range pork. 3According to Mark, some benefits of using organic and free-range products include that they are free from pesticides and taste better. 4Pesticides used in farming contaminate the soil and the water table and are therefore harmful to the environment. 5Net fishing is a problem for marine ecology because of the amount of bycatch. Bycatch is a term given to the tonnes of marine animals caught in nets and killed every year. The bycatch is then discarded into the ocean because they are perceived to have no economic value. 6Energy use is being reduced at Red Lantern by using sustainable technologies such as energy-efficient equipment and light globes. Water consumption is reduced by replacing common wok stations that rely on a constant flow of water with a new type of wok system which stops water from being lost down the drain. 7Waste is managed at Red Lantern by using specially marked glass, plastic, cardboard and paper recycling bins. Vegetable waste is placed in compost bins. Let’s remember. 1The factors that may influence the development and production of a solution to a brief include: function, aesthetics, human form, scale, ergonomics, ethics, environmental issues, legislation, cost, sociocultural sensitivity, resource availability, physical and material properties and safety. 2Ergonomics relates to the human form. An ergonomic solution must be comfortable and safe to use without causing strain or injury to the user. 3The word sustainable means renewable or maintainable. A sustainable resource can be maintained at a certain level without causing damage to the environment. 4Organic foods are grown without the use of chemical fertilisers or pesticides. 1. 3 Innovation and emerging technologies Case study: Molecular gastronomy 1Molecular gastronomy is a term used to describe the application of science and technology to cooking. 2Some methods used to change ingredients into new foods are: drying, liquefying, gassing and freezing. 3Chefs of molecular gastronomy are successful in creating new food combinations and textures by first understanding the chemistry of food and flavour. 4Answers will vary. Let’s remember 1Some advantages of having an Internet refrigerator are: keeping track of what is stored in it, recording how long food has been in the fridge, having a built in video camera to leave video memos, being able to watch television or listen to online music while cooking. 2Reasons for putting a computer in a refrigerator may include: the kitchen is the source of action in many homes and is therefore a logical place for a computer; the refrigerator is always plugged in and switched on so it makes sense to include a computer. 3Nanotechnology is a new or emerging technology that refers to substances at the atomic and molecular level (that is, very, very small things). 4Nanotechnology will make the following possible: aIncrease the nutritional claims of particular foods by fortifying foods with hidden nutrients and vitamins. bIncrease the shelf-life of food by creating an invisible, edible, nano-wrapper that will cover foods, preventing gas and moisture exchange. cReduce allergic reactions in individuals by blocking the ingredient that causes the allergy. dReduce diet related diseases by programming smart packaging to release extra nutrients to people with deficiencies. eReduce food spoilage by allowing the development of special ‘smart packaging’ that releases nano-anti-microbes when it detects food spoilage. 1. 4 Design this! Case study: Urban Graze Cooking School 1Tarrah Laidman and Joel Owen started Urban Graze cooking school in August 2006. 2Students experience a range of high-quality food experiences in a fun and relaxed environment during an Urban Graze cooking lesson. Students are taught with a hands-on approach and work towards making dishes for the end-of-class group meal, which is eaten together at the dining table. 3Ingredients are selected for a class by considering what is in season and what is available. Local produce is used where possible and Tarrah and Joel try to include new food trends in their ingredient selection. 4At Urban Graze, each class begins with a brief occupational health and safety talk and an orientation of the equipment and facilities. A description of the class is given with an overview of each recipe. Demonstrations are given to the whole class as well as individual attention. At the completion of the class, food is shared around the dining table. 5Tarrah and Joel try to always use locally sourced ingredients and equipment. They grow some of their own vegetables and herbs. Case study: Veronica Cuskelly – recipe designer 1Veronica Cuskelly had had many roles: home economist, food consultant, recipe developer and cookbook author. 2The team creating a recipe may include a client, recipe developer, nutritionist, food stylist and photographer. 3A team approach refers to working together and sharing ideas. It requires clear and positive communication. It is important so that the recipe developer has a good understanding of the various elements of the brief. 4The essential elements included in a brief to create a new recipe may include: target market, specific produce to be used, maximum or minimum number of ingredients, steps or utensils to be used, preparation time allowed, cooking times, cost per serve, style in which the recipe is to be written and dietary requirements. 5The reason for establishing clear and positive communication between the client and the recipe developer is to ensure that all essential information is given and any difficulties or problems that may arise can be resolved easily. 6At the beginning of a project, the type of pre-work that Veronica undertakes may include research and information gathering, tasting food samples, looking at other similar recipes, speaking with a nutritionist and looking at current dietary guidelines. 7Recipe progress is checked and evaluated in different ways: submitting concepts to the client for approval; developing the approved recipe; testing three times; taste-testing sessions; modification as necessary and writing up the final, approved recipe. 8The essential components of a recipe that need to be tested and recorded are as follows: ingredients, quantities, steps or methods used, temperatures, equipment, timings. Let’s remember 1The three key areas of study in the Technology course are: built environments, products, information and communications. 2Ideas for a design project come from real-life situations. 3The steps for solving a design project are: a. Design (design situation, design brief, analysis, research, ideas) b. Produce c. Evaluate 4The success of a design project is decided by evaluating it against the design brief and the criteria for success. 5Ways of gathering information to help solve a brief may include: conducting surveys, interviewing relevant people, reading books, magazines or articles on the Internet, conducting focus groups or taste-tests.

marketing segmentation :: essays research papers

The Greatest Marketing Secret of All If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes down to three core practices: 1) Focus, 2) targeting, and 3) multiplication (such as focusing on a niche, market targeting, and multiplying one's marketing efforts). However, this fundamental magnetism is not only based on pure marketing practices or strategies. It also involves something at a much deeper level that is far more effective than any other marketing tool or process. This "thing" to which I am referring is, I believe, the most important marketing secret that I can ever teach you -- and it's far from being a secret at all. But it is considered as one to a certain degree simply because this "secret" is often neglected or ignored by many business people. What is this elusive secret? Before I divulge it to you, let me give you a little preamble. First, I must admit that it upsets me terribly to see when people tend to scoff their most valuable marketing assets. No, I'm not referring to salespeople or promotional activities. I'm not referring to prospects or clients either. I'm referring to talents, dreams, and passions. "Marketing is not a battle of products, but of perceptions," marketing expert Jack Trout once wrote. If people perceive that doing business with you has an implicit added value, especially when compared to your competitors that are fiercely fighting for your market's attention, you will often end up with their confidence (and their repeat and referral business) as a result. Of course, there are numerous ways that value can be added to your business -- e.g. by specializing, by packaging (naming) your products and services, by presenting benefits rather than features, by delivering personalized services, by presenting a professional image, by offering something for free, and so on. But the most effective way to communicate this added value is through the genuine, sincere, and passionate zest you have for what you do. People have a tendency to gravitate toward other people who love what they do -- their enthusiasm, charisma, and authentic desire to serve others are instantly communicated through their actions and particularly their marketing efforts. Sadly, however, the marketplace is filled with so many people who jump into business for one sole purpose: Money.

All Quiet on the Western Front by Erich Maria Remarque Essay

1. Title: ALL QUIET ON THE WESTERN FRONT 2. Author: ERICH MARIA REMARQUE 3. Published: 1929 4. SUBJECT: This book is written by a German veteran of World War I, who describes the German soldiers’ extreme physical and mental stress during the war, and the detachment from civilian life felt by many of these soldiers upon returning home from the frontlines. 5. OPINION: I think this book tells a tale of honor and courage, two of the three core values of the Marine Corps. The author brings his own experiences to light through the main character, Paul Bà ¤umer. Furthermore, I believe that the author is trying to characterize his generation, the young men who fought the Great War and who were destroyed by it. The group of men which Paul Bà ¤umer fights with reminds me of the camaraderie that lies within the Marine Corps ethos. 6. INTRODUCTION: All is Quiet on the Western Front begins with Paul Bà ¤umer’s company at rest, five miles behind the front lines between Langemark and Bixschoote. They have had very little sleep for the fourteen days since they relieved the front line and seventy of their one hundred and fifty men are dead at the hands of Russian gunfire. The cook, Ginger, has fixed rations for the one hundred and fifty and, after arguing with the lieutenant, grudgingly consents to give all the food to the eighty soldiers left, including double rations of smokes. As the narrator remarks, â€Å"Today is wonderfully good.† In All Quiet on the Western Front, Erich Maria Remarque creates Paul Bà ¤umer to represent a whole generation of men who are known to history as the â€Å"lost generation.† Eight million men died in battle, twenty-one million were injured, and over six and a half million noncombatants were killed in what is called â€Å"The Great War.† Throughout the story, I feel that the generation has gone through an event that steals the memories of their childhood. As early as the second chapter, Paul Bà ¤umer describes the difference between his generation, his parents, and the older soldiers. They had a life before the war, a life where they felt comfortable and secure. But Paul’s generation never had a chance at that life. Even when the story begins, all Paul has known is death, horror, fear, and suffering. He and his fellow classmates are only nineteen and twenty years old; the age of the average Junior Marine today. However, they feel nothing, believe in nothing, and see no future because of their experiences in the war. Apart from being deprived of the sweet memories of childhood and the hopes of a bright future, this generation felt a terrible sense of betrayal by their parents, teachers, and government. The myths of the older generation become apparent when Paul goes home. A sergeant-major reprimands Paul for not saluting him when Paul has spent a good share of his life in the trenches killing the enemy and trying to survive. Many Marines can relate to this reference, as many find it difficult to transition back into garrison after being in country for so long. As the war story unfolds, Paul and his friends become cynical towards death and horror all around them, that the inhumanity and atrocities of war become part of everyday life. The author describes the atrocities, the terrible consequences of weapons of mass destruction, and how soldiers become hardened to death and its onslaught of sensory perceptions during battle. Atrocities are simply a part of the inhumane business of war. In chapter 6, Paul and his men come across soldiers whose noses are cut off and eyes poked out with their own saw bayonets. Their mouths and noses are stuffed with sawdust so they suffocate. This constant view of death causes the soldiers to fight back like animals. They use spades to slice faces in two and jab bayonets into the backs of any enemy who is too slow to escape. Their callousness is contrasted with the reaction of the new recruits who give in to front-line foolishness described over and over again in scenes of the front. Despite all the terrible stories of death and gore, the author revisits a redeeming quality: comradeship. When Paul and his friends ambush Corporal Himmelstoss and beat him up, I laugh because he deserves it and they are only giving him his due. As time goes by, however, the pictures of camaraderie relieve the terrible descriptions of front line assaults and death, and they provide a bright light in a place of such terrible darkness. A recruit becomes gun-shy in his first battle when a rocket fires and explosions begin. He goes to Paul and cries and Paul does his best to comfort him. This reminds me of when I was deployed and my fellow Marines would make me feel better and tell me we would be home soon when I was feeling homesick. Through thick and thin, battle and rest, horror and hopelessness, these men hold each other up. Finally, Paul has only Kat and he loses even this friend and father-figure in Chapter 11. This man, this hero, this father, this life — has been closer to Paul than his own blood relatives and yet Paul must say, â€Å"No, we are not related.† Remarque says that this novel â€Å"will try simply to tell of a generation of men who, even though they may have escaped shells, were destroyed by the war.† If words can touch what men hold to be dear in their hearts and so cause them to change the world, this book with its words of a lost generation, lost values, and lost humanity is surely one that should be required reading for all generations. LESSON: I think that this book is great insight into what soldiers went through during World War I. It really captures the essence of basic Marine Corps Values, such as honor and courage. The main character Paul Bà ¤umer shows great courage in that he takes care of his fellow soldiers and pushes forward, despite all the day to day atrocities. Paul and his friends show honor by sticking up for what is right and being there for one another. Lastly, my favorite quality displayed by the characters was camaraderie. This is something that Marine Corps has taught me and that will always remain with me even after I get out, because it has showed me that no matter what, your peers will always be with you, during wartime and during peacetime.

The Media s Influence On Society - 1560 Words

Looks don’t matter, beauty is only skin-deep, you’re beautiful just the way you are. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks don’t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. It’s because the media promotes a certain body image as being beautiful, and it’s a far cry from the average woman’s size 12. The media may be great for entertainment but it also has the power to destroy a woman s confidence and self-esteem. Young women are bombarded with this unrealistic standard everyday and everywhere. It gives them a goal that is impossible to reach and the effects are devastating. What is even worse is that society has become so accepting of the idea that size 2 is what defines beauty and perfection. And that needs to change. From magazines to television and everything in between, the media has a profound effect on women and the way they perceive themselves and their bodies. The media typically glamorizes skinny models who do not resemble the average woman. In fact most models weigh 23% less than a typical woman. However twenty years ago the average model weighed only 8% less. In the 1950s the ideal female body image was Marilyn Monroe and she was a sizeShow MoreRelatedThe Media s Influence On Society1462 Words   |  6 PagesThe media s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the masses† (Ruddy, 2002). 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