Food Technology Essay Example for Free

Food Technology Essay Let’s remember 1The key stages of the technology process are designing, producing and evaluating. 2A design situation is a scenario, situation or context. It sets the scene for a designer. A design brief is a statement that presents a task or problem to be solved as it relates to the design situation. 3It is important to analyse the design brief to ensure that the designer understands what is required of them and so that they can develop a criteria for success. 4It is essential to know the criteria for success before undertaking a design process so that a designer can refer back to these criteria during the design process and ensure that they are on track and making correct decisions. It is essential to know the constraints before undertaking a design project so that a designer stays within the boundaries of the project, particularly in terms of cost and schedule. 5Some methods of research and investigation that designers use may include: inspiration boards, interviews, the Internet, surveys, experiments, observations, textbooks, encyclopaedias, magazines and TV programs. 6Primary sources of information are original documents. Some examples of primary sources are interview responses, survey responses, observations or original documents. Secondary sources of information are collected from existing documents and might include textbooks, magazines, TV programs and Internet searches. 7Designers sometimes produce simple sketches of their ideas to ensure that they remember all of the details that they generated during the research and exploration stages. Their diagrams might be accompanied by labels that list materials, colours, size and other details. 8Designers will usually come up with more than one option for the design solution to ensure that the most creative and innovative solution possible is found, rather than just the first and most obvious idea. 9The best design option is selected by evaluating each idea against the original brief, the criteria for success and any constraints. 10Evaluation is an important part of the technology process as it helps the designer to make decisions about the design and the development of the solution. Evaluation also helps the designer to judge the success of the final result. 11Food designers may evaluate their food product solutions by performing a sensory evaluation with a panel of taste-testers. 1. 2 Factors influencing design Case study: Red Lantern 1The two factors that Mark Jensen of Red Lantern considers important when judging the success of a restaurant are limiting the restaurant’s impact on the environment and using organic and ethically sound produce. 2Some of the produce chosen for the menu at Red Lantern includes organic vegetables and herbs, line-caught fish, organic and free-range poultry, free-range pork. 3According to Mark, some benefits of using organic and free-range products include that they are free from pesticides and taste better. 4Pesticides used in farming contaminate the soil and the water table and are therefore harmful to the environment. 5Net fishing is a problem for marine ecology because of the amount of bycatch. Bycatch is a term given to the tonnes of marine animals caught in nets and killed every year. The bycatch is then discarded into the ocean because they are perceived to have no economic value. 6Energy use is being reduced at Red Lantern by using sustainable technologies such as energy-efficient equipment and light globes. Water consumption is reduced by replacing common wok stations that rely on a constant flow of water with a new type of wok system which stops water from being lost down the drain. 7Waste is managed at Red Lantern by using specially marked glass, plastic, cardboard and paper recycling bins. Vegetable waste is placed in compost bins. Let’s remember. 1The factors that may influence the development and production of a solution to a brief include: function, aesthetics, human form, scale, ergonomics, ethics, environmental issues, legislation, cost, sociocultural sensitivity, resource availability, physical and material properties and safety. 2Ergonomics relates to the human form. An ergonomic solution must be comfortable and safe to use without causing strain or injury to the user. 3The word sustainable means renewable or maintainable. A sustainable resource can be maintained at a certain level without causing damage to the environment. 4Organic foods are grown without the use of chemical fertilisers or pesticides. 1. 3 Innovation and emerging technologies Case study: Molecular gastronomy 1Molecular gastronomy is a term used to describe the application of science and technology to cooking. 2Some methods used to change ingredients into new foods are: drying, liquefying, gassing and freezing. 3Chefs of molecular gastronomy are successful in creating new food combinations and textures by first understanding the chemistry of food and flavour. 4Answers will vary. Let’s remember 1Some advantages of having an Internet refrigerator are: keeping track of what is stored in it, recording how long food has been in the fridge, having a built in video camera to leave video memos, being able to watch television or listen to online music while cooking. 2Reasons for putting a computer in a refrigerator may include: the kitchen is the source of action in many homes and is therefore a logical place for a computer; the refrigerator is always plugged in and switched on so it makes sense to include a computer. 3Nanotechnology is a new or emerging technology that refers to substances at the atomic and molecular level (that is, very, very small things). 4Nanotechnology will make the following possible: aIncrease the nutritional claims of particular foods by fortifying foods with hidden nutrients and vitamins. bIncrease the shelf-life of food by creating an invisible, edible, nano-wrapper that will cover foods, preventing gas and moisture exchange. cReduce allergic reactions in individuals by blocking the ingredient that causes the allergy. dReduce diet related diseases by programming smart packaging to release extra nutrients to people with deficiencies. eReduce food spoilage by allowing the development of special ‘smart packaging’ that releases nano-anti-microbes when it detects food spoilage. 1. 4 Design this! Case study: Urban Graze Cooking School 1Tarrah Laidman and Joel Owen started Urban Graze cooking school in August 2006. 2Students experience a range of high-quality food experiences in a fun and relaxed environment during an Urban Graze cooking lesson. Students are taught with a hands-on approach and work towards making dishes for the end-of-class group meal, which is eaten together at the dining table. 3Ingredients are selected for a class by considering what is in season and what is available. Local produce is used where possible and Tarrah and Joel try to include new food trends in their ingredient selection. 4At Urban Graze, each class begins with a brief occupational health and safety talk and an orientation of the equipment and facilities. A description of the class is given with an overview of each recipe. Demonstrations are given to the whole class as well as individual attention. At the completion of the class, food is shared around the dining table. 5Tarrah and Joel try to always use locally sourced ingredients and equipment. They grow some of their own vegetables and herbs. Case study: Veronica Cuskelly – recipe designer 1Veronica Cuskelly had had many roles: home economist, food consultant, recipe developer and cookbook author. 2The team creating a recipe may include a client, recipe developer, nutritionist, food stylist and photographer. 3A team approach refers to working together and sharing ideas. It requires clear and positive communication. It is important so that the recipe developer has a good understanding of the various elements of the brief. 4The essential elements included in a brief to create a new recipe may include: target market, specific produce to be used, maximum or minimum number of ingredients, steps or utensils to be used, preparation time allowed, cooking times, cost per serve, style in which the recipe is to be written and dietary requirements. 5The reason for establishing clear and positive communication between the client and the recipe developer is to ensure that all essential information is given and any difficulties or problems that may arise can be resolved easily. 6At the beginning of a project, the type of pre-work that Veronica undertakes may include research and information gathering, tasting food samples, looking at other similar recipes, speaking with a nutritionist and looking at current dietary guidelines. 7Recipe progress is checked and evaluated in different ways: submitting concepts to the client for approval; developing the approved recipe; testing three times; taste-testing sessions; modification as necessary and writing up the final, approved recipe. 8The essential components of a recipe that need to be tested and recorded are as follows: ingredients, quantities, steps or methods used, temperatures, equipment, timings. Let’s remember 1The three key areas of study in the Technology course are: built environments, products, information and communications. 2Ideas for a design project come from real-life situations. 3The steps for solving a design project are: a. Design (design situation, design brief, analysis, research, ideas) b. Produce c. Evaluate 4The success of a design project is decided by evaluating it against the design brief and the criteria for success. 5Ways of gathering information to help solve a brief may include: conducting surveys, interviewing relevant people, reading books, magazines or articles on the Internet, conducting focus groups or taste-tests.

marketing segmentation :: essays research papers

The Greatest Marketing Secret of All If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes down to three core practices: 1) Focus, 2) targeting, and 3) multiplication (such as focusing on a niche, market targeting, and multiplying one's marketing efforts). However, this fundamental magnetism is not only based on pure marketing practices or strategies. It also involves something at a much deeper level that is far more effective than any other marketing tool or process. This "thing" to which I am referring is, I believe, the most important marketing secret that I can ever teach you -- and it's far from being a secret at all. But it is considered as one to a certain degree simply because this "secret" is often neglected or ignored by many business people. What is this elusive secret? Before I divulge it to you, let me give you a little preamble. First, I must admit that it upsets me terribly to see when people tend to scoff their most valuable marketing assets. No, I'm not referring to salespeople or promotional activities. I'm not referring to prospects or clients either. I'm referring to talents, dreams, and passions. "Marketing is not a battle of products, but of perceptions," marketing expert Jack Trout once wrote. If people perceive that doing business with you has an implicit added value, especially when compared to your competitors that are fiercely fighting for your market's attention, you will often end up with their confidence (and their repeat and referral business) as a result. Of course, there are numerous ways that value can be added to your business -- e.g. by specializing, by packaging (naming) your products and services, by presenting benefits rather than features, by delivering personalized services, by presenting a professional image, by offering something for free, and so on. But the most effective way to communicate this added value is through the genuine, sincere, and passionate zest you have for what you do. People have a tendency to gravitate toward other people who love what they do -- their enthusiasm, charisma, and authentic desire to serve others are instantly communicated through their actions and particularly their marketing efforts. Sadly, however, the marketplace is filled with so many people who jump into business for one sole purpose: Money.

All Quiet on the Western Front by Erich Maria Remarque Essay

1. Title: ALL QUIET ON THE WESTERN FRONT 2. Author: ERICH MARIA REMARQUE 3. Published: 1929 4. SUBJECT: This book is written by a German veteran of World War I, who describes the German soldiers’ extreme physical and mental stress during the war, and the detachment from civilian life felt by many of these soldiers upon returning home from the frontlines. 5. OPINION: I think this book tells a tale of honor and courage, two of the three core values of the Marine Corps. The author brings his own experiences to light through the main character, Paul Bà ¤umer. Furthermore, I believe that the author is trying to characterize his generation, the young men who fought the Great War and who were destroyed by it. The group of men which Paul Bà ¤umer fights with reminds me of the camaraderie that lies within the Marine Corps ethos. 6. INTRODUCTION: All is Quiet on the Western Front begins with Paul Bà ¤umer’s company at rest, five miles behind the front lines between Langemark and Bixschoote. They have had very little sleep for the fourteen days since they relieved the front line and seventy of their one hundred and fifty men are dead at the hands of Russian gunfire. The cook, Ginger, has fixed rations for the one hundred and fifty and, after arguing with the lieutenant, grudgingly consents to give all the food to the eighty soldiers left, including double rations of smokes. As the narrator remarks, â€Å"Today is wonderfully good.† In All Quiet on the Western Front, Erich Maria Remarque creates Paul Bà ¤umer to represent a whole generation of men who are known to history as the â€Å"lost generation.† Eight million men died in battle, twenty-one million were injured, and over six and a half million noncombatants were killed in what is called â€Å"The Great War.† Throughout the story, I feel that the generation has gone through an event that steals the memories of their childhood. As early as the second chapter, Paul Bà ¤umer describes the difference between his generation, his parents, and the older soldiers. They had a life before the war, a life where they felt comfortable and secure. But Paul’s generation never had a chance at that life. Even when the story begins, all Paul has known is death, horror, fear, and suffering. He and his fellow classmates are only nineteen and twenty years old; the age of the average Junior Marine today. However, they feel nothing, believe in nothing, and see no future because of their experiences in the war. Apart from being deprived of the sweet memories of childhood and the hopes of a bright future, this generation felt a terrible sense of betrayal by their parents, teachers, and government. The myths of the older generation become apparent when Paul goes home. A sergeant-major reprimands Paul for not saluting him when Paul has spent a good share of his life in the trenches killing the enemy and trying to survive. Many Marines can relate to this reference, as many find it difficult to transition back into garrison after being in country for so long. As the war story unfolds, Paul and his friends become cynical towards death and horror all around them, that the inhumanity and atrocities of war become part of everyday life. The author describes the atrocities, the terrible consequences of weapons of mass destruction, and how soldiers become hardened to death and its onslaught of sensory perceptions during battle. Atrocities are simply a part of the inhumane business of war. In chapter 6, Paul and his men come across soldiers whose noses are cut off and eyes poked out with their own saw bayonets. Their mouths and noses are stuffed with sawdust so they suffocate. This constant view of death causes the soldiers to fight back like animals. They use spades to slice faces in two and jab bayonets into the backs of any enemy who is too slow to escape. Their callousness is contrasted with the reaction of the new recruits who give in to front-line foolishness described over and over again in scenes of the front. Despite all the terrible stories of death and gore, the author revisits a redeeming quality: comradeship. When Paul and his friends ambush Corporal Himmelstoss and beat him up, I laugh because he deserves it and they are only giving him his due. As time goes by, however, the pictures of camaraderie relieve the terrible descriptions of front line assaults and death, and they provide a bright light in a place of such terrible darkness. A recruit becomes gun-shy in his first battle when a rocket fires and explosions begin. He goes to Paul and cries and Paul does his best to comfort him. This reminds me of when I was deployed and my fellow Marines would make me feel better and tell me we would be home soon when I was feeling homesick. Through thick and thin, battle and rest, horror and hopelessness, these men hold each other up. Finally, Paul has only Kat and he loses even this friend and father-figure in Chapter 11. This man, this hero, this father, this life — has been closer to Paul than his own blood relatives and yet Paul must say, â€Å"No, we are not related.† Remarque says that this novel â€Å"will try simply to tell of a generation of men who, even though they may have escaped shells, were destroyed by the war.† If words can touch what men hold to be dear in their hearts and so cause them to change the world, this book with its words of a lost generation, lost values, and lost humanity is surely one that should be required reading for all generations. LESSON: I think that this book is great insight into what soldiers went through during World War I. It really captures the essence of basic Marine Corps Values, such as honor and courage. The main character Paul Bà ¤umer shows great courage in that he takes care of his fellow soldiers and pushes forward, despite all the day to day atrocities. Paul and his friends show honor by sticking up for what is right and being there for one another. Lastly, my favorite quality displayed by the characters was camaraderie. This is something that Marine Corps has taught me and that will always remain with me even after I get out, because it has showed me that no matter what, your peers will always be with you, during wartime and during peacetime.

The Media s Influence On Society - 1560 Words

Looks don’t matter, beauty is only skin-deep, you’re beautiful just the way you are. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks don’t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. It’s because the media promotes a certain body image as being beautiful, and it’s a far cry from the average woman’s size 12. The media may be great for entertainment but it also has the power to destroy a woman s confidence and self-esteem. Young women are bombarded with this unrealistic standard everyday and everywhere. It gives them a goal that is impossible to reach and the effects are devastating. What is even worse is that society has become so accepting of the idea that size 2 is what defines beauty and perfection. And that needs to change. From magazines to television and everything in between, the media has a profound effect on women and the way they perceive themselves and their bodies. The media typically glamorizes skinny models who do not resemble the average woman. In fact most models weigh 23% less than a typical woman. However twenty years ago the average model weighed only 8% less. In the 1950s the ideal female body image was Marilyn Monroe and she was a sizeShow MoreRelatedThe Media s Influence On Society1462 Words   |  6 PagesThe media s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the masses† (Ruddy, 2002). Malcolm X, a prominent African American human rights activist, strongly believed that the media played a vital role in how they make society perceive events and people. An issue that is present, historically and currently, is media contributing to racism. When news is reported involvingRead MoreMedia s Influence On Society1454 Words   |  6 PagesThe Media’s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim â€Å"so-and-so has cellulite† or â€Å"so and so is too thin†. Popular reality stars like Nicole Polizzi (otherwise known as â€Å"Snooki†) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodiesRead MoreMedia s Influence On Society1269 Words   |  6 Pages The media is full of countless things, it has completely changed the world and is now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etc†¦ working their way into our everyday lives it is impossible to live without the media today. Along with it being persuasive, informational and a great source for entertainment it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240) and though someRead MoreMedia s Influence On Society1256 Words   |  6 PagesThe media are full of countless things, they have completely changed the world we live in and are now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etc†¦ working their way into our everyday lives it is almost impossible to live without the media. Along with it being persuasive, informative and a great source for entertainment, it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240)Read MoreMedia s Influence On Society1293 Words   |  6 PagesMedia is a major contributor of how social groups are perceived in today’s society. Mediais around us every day almost all day, and it constantly sends messages about the world’s environment. There are many indicators shown pertaining to how media really af fects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting mediaRead MoreMedia s Influence On Society Essay1250 Words   |  5 Pagescapitalist society the United States has developed a media centered culture. Society has been influenced tremendously by mass media it seems as if it has become a necessity in life. Nine DVDs worth of data per person every day is the amount of all media delivered to consumers whether it be visual or auditorial on a daily basis. As consumers and technology develop that number will continue to increase because of the multi-tasking abilities that will be created (Zverina 13). The hold media has on societyRead MoreThe Media s Influence On Society1654 Words   |  7 PagesMass media is perhaps the most powerful tool in the world for creating, changing or perpetuating societyâ⠂¬â„¢s ideas about an issue or group of people. It works both blatantly and subconsciously by deciding which issues are important, how to frame those issues, who to show as affected by them, and, increasingly, providing personal commentaries on the matters at hand. Because the majority of media outlets are owned by corporations dominated by white heterosexual men, many minorities are portrayed in waysRead MoreMedia s Influence On Society1475 Words   |  6 PagesMass media has affected our view as a society on social class and what defines one’s social class. Throughout this article called â€Å"Making Class Invisible† by Gregory Mantsios, we evaluate the influence media has on our society and as Mr. Mantsios states how â€Å"media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilities† (para. 1). Our social class determines wh atRead MoreThe Media s Influence On Society1416 Words   |  6 Pagesâ€Å"The media s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the [people]† (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can controlRead MoreThe Media s Influence On Society2776 Words   |  12 Pagessee many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of people’s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to